An SEO (Search Engine Optimization) Specialist is a digital marketing professional who specializes in optimizing websites to improve their visibility and ranking on search engine results pages (SERPs). Their primary goal is to increase organic (non-paid) traffic to websites by employing various strategies such as keyword research, on-page optimization, technical optimization, link building, and content development. SEO Specialists stay updated with search engine algorithms and trends to adapt their strategies accordingly, aiming to enhance a website's online presence and drive relevant traffic that converts into leads or customers. They often work closely with web developers, content creators, and marketing teams to implement effective SEO strategies tailored to meet specific business objectives.